Our Product Classification

True to our commitment of ‘Knowledge and Choice’, we take pains to classify each and every product we sell into six categories, based on their ingredient profile for our customers to use as a general guide:

OUR PRODUCT CLASSIFICATIONS

 

Certified Products – Products that are certified as organic, natural, vegan or halal by recognized competent bodies

Pure Natural Products – Products with 100% natural and naturally derived ingredients, no synthetics (see our Pure Natural Product ingredient policy)

Natural Products – Products that are almost pure natural but may contain approved synthetic preservative, silicones, fragrance or coloring (see our Natural Product ingredient policy)

Natural Based Products – Products that are almost natural but may contain some additional approved synthetic ingredients at permitted dosage for better product experience but safe everyday usage (see our All Product ingredient policy)

Hybrid Natural Products – Products that contain both natural & approved synthetic ingredients for enhanced and quicker results, but nevertheless safe for everyday usage (see our All Product ingredient policy)

Non-Natural Products – Products that contain mostly approved synthetic ingredients, no intention to be natural but nevertheless safe for everyday usage (see our All Product ingredient policy)

 

OUR CURRENT INGREDIENT POLICY

 

All Product Ingredient Policy:

NO parabens, sodium lauryl/laureth sulfate, DEA, triclosan, diazolidinyl/im idazolidinyl urea, oxybenzone, hydroquinone

Natural Product Ingredient Policy:

In addition to our All Product Ingredient Policy:

NO mineral oils, TEA, MEA, propylene glycol, PEGs, EDTA, chemical UV filters, and ingredients which may contain dioxin contamination or formaldehyde releasing agents

Pure Natural Product Ingredient Policy:

For products with 100% natural or naturally derived ingredients.

In addition to our Natural Product Ingredient Policy:

NO petrochemicals or synthetic ingredients including silicones, fragrance, coloring, and synthetic preservatives such as sodium benzoate and phynoxyethanol

Note: Our product classifications and ingredients policies are for the purpose of general guidance only according to our own criteria and guidelines, and to the best of our knowledge. We do not take legal responsibility for any mistake or omission, please always refer to the product label for full ingredients listing and conduct your own ingredient safety research based on your own personal criteria.

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