Our Product Classification

True to our commitment of ‘Knowledge and Choice’, we take pains to classify each and every product we sell into six categories, based on their ingredient profile for our customers to use as a general guide:

CURRENT PRODUCT CLASSIFICATIONS:

Certified Products – Products that are certified as organic, natural, vegan or halal by recognized competent bodies

Pure Natural Products – Products with 100% natural and naturally derived ingredients, no synthetics (in accordance to our Pure Natural Ingredient Policy)

Natural Products – Products that are almost pure natural but may contain approved synthetic preservative, silicones, fragrance or coloring (in accordance to our Natural Ingredient Policy)

Natural Based Products – Products that are almost natural but may contain some additional approved synthetic ingredients at permitted dosage for better product experience but safe everyday usage (in accordance to our General Ingredient Policy)

Partial Natural Products – Products that are less natural than Natural Based Products, and contain both natural & approved synthetic ingredients for enhanced and quicker results, but nevertheless safe for everyday usage (in accordance to our General Ingredient Policy)

Non-Natural Products – Products that contain mostly approved synthetic ingredients, no intention to be natural but nevertheless safe for everyday usage (in accordance to our General Ingredient Policy)

CURRENT INGREDIENT POLICIES

General Ingredient Policy:

NO parabens, sodium lauryl/laureth sulfate, DEA, triclosan, diazolidinyl/im idazolidinyl urea, oxybenzone, hydroquinone

Natural Ingredient Policy:

In addition to our General Ingredient Policy, must also exclude:

mineral oils, TEA, MEA, propylene glycol, PEGs, EDTA, chemical UV filters, and ingredients which may contain dioxin contamination or formaldehyde releasing agents

Pure Natural Ingredient Policy:

(For products with 100% natural or naturally derived ingredients.)

In addition to our General and Natural Ingredient Policies, must also exclude:

petrochemicals or synthetic ingredients including silicones, fragrance, coloring, and synthetic preservatives such as sodium benzoate and phynoxyethanol

Note: Our product classifications and ingredients policies are for the purpose of general guidance only according to our own criteria and guidelines, and to the best of our knowledge. We do not take legal responsibility for any mistake or omission, please always refer to the product label for full ingredients listing and conduct your own ingredient safety research based on your own personal criteria.