Our Product Classification

True to our commitment of ‘Knowledge and Choice’, we take pains to classify each and every product we sell into six categories, based on their ingredient profile for our customers to use as a general guide:

[title type=”simple”]Product Classification[/title]
[title subtitle=”Products that are certified as organic, natural, vegan or halal by recognised competent bodies.”]Certified Products[/title]
[title subtitle=”Products with 100% natural and naturally derived ingredients, no synthetics (see our Pure Natural Products Ingredient Policy).”]Pure Natural Products[/title]
[title subtitle=”Products that are almost pure natural but may contain approved synthetic preservative, silicones, fragrance or colouring (see our Natural Products Ingredient Policy).”]Natural Products[/title]
[title subtitle=”Products that are almost natural, but may contain some additional approved synthetic ingredients at permitted dosages for better product experience and safe everyday usage (see our All Products Ingredient Policy).”]Natural Based Products[/title]
[title subtitle=”Products that contain both natural and approved synthetic ingredients for enhanced and quicker results, but nevertheless safe for everyday usage (see our All Products Ingredient Policy).”]Hybrid Natural Products[/title]
[title subtitle=”Products that contain mostly approved synthetic ingredients, no intention to be natural but nevertheless safe for everyday usage (see our All Products Ingredient Policy).”]Non-Natural Products[/title]
[title]Our Current Ingredient Policy[/title]
[title subtitle=”In addition to our Natural Product Ingredient Policy, all our Pure Natural Products contain 100% natural or naturally derived ingredients, with NO petrochemicals or synthetic ingredients including silicones, fragrance, colouring, and synthetic preservatives such as sodium benzoate and phenoxyethanol.”]Pure Natural Products[/title]
[title subtitle=”In addition to our All Products Ingredient Policy, all our Natural Products contain NO mineral oils, TEA, MEA, propylene glycol, PEGs, EDTA, chemical UV filters, and ingredients which may contain dioxin contamination or formaldehyde releasing agents.”]Natural Products[/title]
[title subtitle=”All of our products contain NO parabens, sodium lauryl/laureth sulfate, DEA, triclosan, diazolidinyl/im idazolidinyl urea, oxybenzone, and hydroquinone.”]All Products[/title]

Note: Our product classifications and ingredients policies are for the purpose of general guidance only according to our own criteria and guidelines, and to the best of our knowledge. We do not take legal responsibility for any mistake or omission, please always refer to the product label for full ingredients listing and conduct your own ingredient safety research based on your own personal criteria.