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Frequently Asked Questions

How do we select your products?

Every product undergoes rigorous testing to meet our high standards of quality, efficacy, and safety. This involves meticulous research, careful evaluation of ingredients, and a thorough understanding of their benefits.

Ingredient quality, product value, and your invaluable feedback drive our thoughtful curation—your trust means everything to us.

We only stock what we love and use ourselves!

How do we classify your products?

Our products are classified into four categories: certified, pure natural, natural, and natural based.

Each category is determined by the nature and percentage of ingredients used. This classification makes it easier for customers to identify and choose products that align with their personal skin care philosophies.

What are our ingredient policies?

Our products are classified into four categories, each with their own specific ingredient guidelines:

Certified: Hold international certifications like organic, natural, vegan, or halal.

Pure Natural: Made entirely from natural and naturally derived ingredients, free from all synthetic elements and certain preservatives like sodium benzoate and phenoxyethanol.

Natural: Mostly natural, may contain a small percentage (less than 1%) of approved synthetic ingredients, silicones, fragrances, or colouring. Excludes mineral oils, TEA, MEA, and all ingredients that risk formaldehyde release or dioxin contamination.

Natural-Based: Predominantly natural, may include additional approved synthetic ingredients at permitted levels for an enhanced product experience.

What is our view on natural skin care?

We believe in the power of nature to nourish and heal the skin. We also understand that not all natural ingredients are suitable for everyone, and conversely, not all synthetic ingredients are harmful. That's why we offer a diverse range of products, from pure natural formulations to those that combine natural and synthetic elements.

Each product, regardless of its classification, must abide by our strict baseline ingredient policy to ensure safety and efficacy. Whether you choose a product that's completely natural or one that includes approved synthetic elements, you can trust that it meets our high standards for quality and safety.

We aim to provide choices so you can select what best suits your skin type, lifestyle, and personal beliefs about skin care. With us, you're always in control of what you apply to your skin.